It does not have to be a product or a thing which we are literally offering for a price. It could be something like a concept, our point of view or how we might like something to happen in a given situation. Maybe, just our opinion about the price of tea in China. The point is, at the end of a human interaction, there is either mutual ascent, agreement or non-agreement, SALE or No SALE
Seminars are held with the intention of selling a point of view, product or both to a large number of people at once. Politicians seek to present(sell), their ideology to whole nations…even the entire world!!! But sometimes, a sale only involves one person…just us convincing our self:)
If you read my article on communication,(Are We Really Listening?), then you know that the very act of talking WITH someone, contains many components and commitments all the way to the cellular level. So, maybe it is appropriate to start there.
When we BELIEVE in something or someone we might say that it or they resonate with us. (to relate harmoniously; strike a chord). When 2 or more crystal goblets have the same density and one is tapped to produce a tone…the other also begins to produce the same tone…resonate, its a nice word:)
Now, some people do not need to believe in what they are selling in order to sell it…we would say these people could sell ice to an Eskimo. They do however, believe in themselves and their own abilities. For most of us, if we are to be successful, we truly must believe in what we are saying in order to sell it.
Now we already know the importance of body language, how we speak, the choice of words, the inflections, our proximity to the other person and protocol. But there is something else to consider…our own desires/ fears.
How attached are we to the outcome of the intended sale? Is this the last day of a slow sales period? Is it a make or break for a child’s college year…is the house on the chopping block…or maybe we have done so well…it really doesn’t matter:) There is a saying which goes”NEVER LET EM SEE YA SWEAT!” I believe there is merit to this saying, but, here is something to chew on…
Do we see our client as a mark, a sale…a means to an end? Are we thinking about money when we are talking with a person, attempting to get them to believe in us enough to invest in whatever we want them to buy? On an energetic level people can feel intent. So, if we are focused on the almighty dollar and not the person…they will feel it …and it becomes desperation on our part. They will feel that too:)
Here is a simple experiment: Take a plate of fresh cookies and try to sell ten to strangers…now take a plate of fresh cookies and try to give ten away…ya know where I am going with this, huh?
Now the obvious fact and rebuttal would be that we are giving cookies away instead of selling them, so of course we will get rid of more cookies right?
What I am really wanting us to ask our self is: What is our level of concern for the person we are trying to sell to? Are we listening to their questions and comments? Are we understanding their fears, needs and concerns…Its not just attentiveness. Do we genuinely desire to serve the person in front of us? What of our self are we giving to the person in front of us?
Everything is energy …money is just another form of it…essentially then, a sale is an energy exchange…money for product or service.
There is also the LAW OF FAIR EXCHANGE. When the energetic scales are perceived to be in balance, a sale can occur without regret or anger after the sale, if the scales are truly in balance.
An important thing to consider is whether we believe what we are offering is worth what we are asking…if this is something we question…then so would the person we are selling it to:)
There is much more to a sale than just throwing something out there and making some cash. We could classify it as the Dynamics of a sale, the Psychology of a sale, the Art of the sale…etc. All of it could be studied and be useful to think about, But truly, if the energy of your intention conveys a genuine desire to serve, compassion for the person in front of you, passion for what you are selling and enough flexibility to allow people to say yes to you in many ways…you won’t need to think so hard…your energy will be clean and desirable.
Thanks so much for allowing me to say these things..I hope they are helpful:)
Namaste, Steve Lynch, LMT, AAS/Holistic Health, CTE, Trainer